Hispanic-Americans and
Financial Services

Hispanic Americans and
Telecommunications
Services

Hispanic-Americans and
the Automobile Industry

On "Shopping" in Spanish

"Should we invest in a
Spanish-language
website?"

Maximizing Benefit from
Expositions Targeting
Hispanic Consumers

Marketing to U.S.
Hispanics: The Role of the
Spanish Language

Why your general market
survey cannot help you
with ethnic
research?
The Process
Our goal is to create and execute a research strategy that delivers above and beyond our clients’ learning
expectations. To achieve this we establish a dialogue with our clients from day one. An engagement typically
follow this order:

    1. Sharing of objectives
    2. Design of a set of potential solutions
    3. Selection of final research strategy
    4. Implementation
    5. Analysis
    6. Delivery & Presentation


Methods
Our solutions incorporate one or several of the following methods, which are adapted in format, size and
length to each circumstance. Our projects include:
  • In-person focus groups
  • In-person individual interviews
  • At-home interviews or ethnographic interviews
  • Online bulletin boards
  • Online focus groups
  • Online individual interviews
  • Telephone qualitative interviews
  • Longitudinal online studies
  • Online quantitative surveys
  • Intercept interviews
© 2009 Hispanic Consumer Research. All rights reserved.